Life in ruby: discover the new color of Transitions® lenses

Prepare to see life in Ruby this summer with the new Transitions® lens color. This unique shade, trending for several seasons, will turn your glasses into a fashionable accessory that electrifies your look. Inspired by one of the most precious gems, Ruby adds a touch of originality and sophistication to your summer style.

Discover how this vibrant color can transform your visual experience and add a touch of magic to your everyday life.

Officially associated with those born in July, the ruby is a rare and captivating gemstone, celebrated for its intense color and unmatched brilliance. Revered since ancient times, it symbolizes power, protection, strength, passion, and vitality. Some civilizations even believed it had magical properties, wearing it as a talisman to ward off evil spirits and bring prosperity. Today, the ruby continues to inspire fascination and admiration.

What makes the new Ruby colour so special is undoubtedly its unique origin derived from magenta, which is an extra-spectral colour. Unlike spectral colours that appear in the rainbow, extra-spectral colours like magenta do not exist in the visible light spectrum. They are created by our brain averaging opposite wavelengths, namely red and violet, a characteristic that makes Ruby truly fascinating.

The rise of magenta as a powerful colour associated with female empowerment began during the “Free Britney” movement. As supporters rallied behind Britney Spears, demanding justice and autonomy for the iconic pop star, magenta emerged as a symbol of resilience, strength, and unity among women advocating for their rights. This vibrant hue gained momentum during such a crucial moment, and its significance and influence continue to evolve, shaping the future of women’s voices and activism. The much-anticipated release of the Barbie movie then cemented this association, and since then, magenta has continued to trend, showing no signs of slowing down. WGSN, a global authority in trend forecasting, has placed magenta among its top 5 colours to look out for in 2026, proving once more the longevity and undeniable appeal of this colour. So if you want to add a trendy colour to your look, look no further; Ruby is definitely the colour for you!

Beyond trends, Ruby, with its unmatched elegance, will always embody a timeless touch of character that never goes out of style. This deep and vibrant colour reflects a confident and bold personality, perfect for those who dare to make a statement. Ruby goes beyond trends, offering a touch of luxury and distinction to its wearers. By choosing Transitions® Ruby lenses, you embrace a style that is both timeless and contemporary, making a true declaration of your individuality!

Transitions® offers a variety of colours, multiplying the possibilities to express your personality through your style while uniquely protecting your eyes.

Transitions® GEN 8™ lenses are renowned for their exceptional photochromic benefits, and Ruby is no exception. They transition from clear to dark in record time, making them the fastest in their category. Indoors, they remain completely clear, while outdoors, they darken in just seconds for optimal UV protection.

Thanks to their ultra-reactivity to light, they reach category three darkness levels in just 25 seconds and return to clear in under two minutes. By choosing Ruby, you benefit from these exceptional properties for an unparalleled visual experience and UV protection.

Whether you prefer a bold and vibrant colour or a more subtle and sophisticated shade, Transitions® has the perfect solution for you. Transitions® offers a variety of colours, multiplying the possibilities to express your personality through your style while uniquely protecting your eyes.

From Graphite Green to Amethyst, Amber, Sapphire, Emerald, Brown, and Grey, each shade offered by Transitions® can represent a different facet of your personality and taste. Whether you’re spending a day outdoors or relaxing on a sunny terrace, Transitions® lenses accompany you with style and functionality.

However, one question remains: which colour will best express your personality and lifestyle?

“ For me, it’s an easy choice—among this vibrant array of colours, Ruby shines the brightest! It’s the ultimate must-have for this summer and beyond. With its striking brilliance and timeless elegance, Ruby captures the essence of passion, power, and the very warmth of the season. It’s more than just a colour; it’s a statement of who you are. ”  - Marie-Chantal Milette

By choosing Ruby, you choose to see life in a new light, imbued with an extra-spectral, but above all, extra-special colour. Dare to adopt this novelty for a bold and inimitable style, and let your glasses reveal the full intensity of summer.

This article was crafted with passion by Marie-Chantal Milette, colour expert and founder of Kryptonie. Her unique understanding of trends and colour psychology makes her an invaluable reference in the field.